Exit Wellthy: Sell Your Business the Right Way

Some entrepreneurs are thinking about how they will sell their business before they've even started it. Others would sooner sell their grandmother than part with the company they've built. Wherever you fall within this spectrum, the reality is that building and selling some or all of a successful business is the best and most likely way most people have of becoming wealthy and creating an exceptional lifestyle. But like most things, there is a right way and a wrong way. Planning and preparation for selling your business, and getting the highest possible value with the most attractive terms, ideally should start several years prior to the time when you want to actually sell. That's what the Exit Wellthy Program is all about: helping you understand the business sale process, and then properly preparing your business to make it a highly desirable acquisition target at the highest possible value for the largest number of potential buyers.

How the Exit Wellthy Program Works

As mentioned, preparations for successfully selling a business ideally should start several years prior to the time you actually want to sell your company. However, every situation is different, and selling your business need take no more than a few months, if the circumstances are aligned in your favor. But regardless whether your company is already a prime acquisition target, or in need of some major "staging," some smart strategic action leading up to the time of sale, and during the negotiation process, can pay huge dividends.

Craig and Andrew have each been on both sides of the table when selling or buying a business, so they know from experience how much some simple planning, or the lack of it, can impact the final price and terms of a sale. Selling a business is among the most complicated transactions. While looking at historical EBITDA numbers and applying an industry-standard multiple can seem like a fairly straightforward process, the reality is that valuing goodwill, brand equity, growth potential, competitive advantages, and a slew of other factors is a daunting and subjective undertaking fraught with room for argument.

During Craig's initial business career in the investment banking arena he specialized in business valuations. In business school, Craig pioneered development of the spreadsheet models used to value public and private companies that are still in use today. So he had a unique understanding of where those models stand strong, and where they can be manipulated for or against a business owner's benefit, and having him on your side will make sure the numbers support your best interests.

But the numbers are only part of the process. Selling a business is like selling anything, meaning your marketing and positioning in the buyer's mind will do more than anything else in determining if a sale is made, and at what price. Craig and Andrew are masters at marketing, and they will help you craft an extraordinary marketing campaign that sells your business to the right people at the right price and terms.

To start the process, Craig and Andrew will visit your business personally for three full days of intensive work. They will meet with each of your key team members, become intimately familiar with your operations, systems and procedures, and delve deeply into the features, characteristics and competitive positioning of your business.

From there, Craig, Andrew, you and your team, will begin crafting and implementing strategies, both short and long-term, for putting your business into the strongest position possible for a fast and lucrative sale. Where needed, Craig and Andrew will secure you access to other specialists who will give you every advantage possible, whether it be accounting, legal, technical or otherwise. Depending on the size, scope and opportunities within your business, this could mean millions of dollars added to the sale price.

Nothing Held Back

Craig and Andrew will share everything they have learned over many years of building, valuing, buying and selling businesses, including their own. No super special secrets will be held back.

Program Costs

The Exit Wellthy Program is unique to each business. The minimum consulting fee is $25,000. Each case will be negotiated and agreed upon based on your own wants and needs. To get started you will pay a deposit of $5,000. Craig and Andrew will then conduct a video conference with you and any key team members you have, and a course of work and compensation arrangement will be agreed upon. If no such agreement is created, your entire $5,000 deposit will be returned to you.

Confidentiality

Participation in this program is strictly confidential. You are free to tell anyone, but we will never discuss your involvement nor will we ever disclose any information learned about you or your business during the program.

How to Get Started If you are ready to sell your business the right way and Exit Wellthy, then click the "Start Now" button to the right and you will be immediately taken to the checkout page. Once you've finished the checkout process, watch your email for your congratulations notice and your MadFun Exit Wellthy Welcome Package. Craig, Andrew and the entire MadFun Team look forward to helping you market and sell your business right. See you on the inside.

Let's sell it smart!